Small Business Proposal

This was a proof of concept that I pitched to a small local business company with an mp4/ogg/webm background. A simple and fast loading concept that represents their brand and product while placing call to actions right in the upper collapsable mobile friendly top navigation.








Project Concept

This was a project I pitched to a local business that focused on having a video background for greater interest.

Exploded View

Here I'm showing the different layers of the Document Object Model.


The top layer shows the branding, contact information, and links allowing further interaction for the user to drill down into.


There are three main opacity layers that subdue the mp4/ogg/webm file and push it back in space.


The first level contains a pixel perfect dot pattern to conceal and blur fast motion in the video.


The second layer holds a vignette to darken the edges.


And the third layer holds a really nice deep prussian blue knocked back to 50% opacity for more depth.


Behind all of this is the magic mp4/ogg/webm file.


Dynamic responsive video backgrounds I think are awesome and can really convey a lot of ideas in a short looping video file.





Lower Site Navigation